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About negociation

2 February 2026 by
Cécile Baude
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Traditional negotiation stems from a binary mindset wherein only one party can prevail. Consequently, despite the mythical and trendy « win-win » wishful thinking, the available solutions are inherently limited:

•        We win and they lose

•        We lose and they win

•        We compromise, and both parties are left partially frustrated.


From an efficacy standpoint, such arrangements yield profoundly unstable outcomes.

From a relational perspective, it becomes inevitable that parties position themselves as adversaries, each determined to secure victory. After all, who willingly accepts defeat?

 

In contexts of peace and civility, where physical violence is precluded, we are conditioned to argue, convince, and persuade our opponents. 

Yet one must ask: who genuinely appreciates being persuaded that they are mistaken? That their choices are inadequate? That their methodologies require change? That their deep convictions are unacceptable?

Certainly not you.

Certainly not me.


The usual practice holds a focus on solutions, outcomes and strategies.

Exactly the area that divides people.

 

I’m inviting you to consider an alternative pathway that focuses on the relationship itself to build a mutual understanding of what truly matters, from which satisfying solutions will emerge.

 

Imagine, for a moment, having strong clarity about your motivations: 

  • You’ve identified why you advocate for your particular approach, what significance it holds, what that would bring you (and people you represent).
  • For instance, it relates to your willingness to ensure that you are fully acknowledged…
  • Perhaps it arises from valuing efficiency and seeking to implement the project in the most effective manner, drawing upon your accumulated experience…


How does it feel to connect with your fundamental motivations and aspirations?

 

Now, extend this same consideration to your counterpart (admittedly more challenging when viewing them as an adversary or even enemy, yet entirely possible):

  • What could hold such profound importance for them? 
  • Why does it matter? 
  • What would it ultimately give them?

Continue exploring these questions until you can identify their potential core motivations: perhaps they yearn for recognition or autonomy as a nation, or desperately seek to establish a peaceful environment?


We can all relate to these universal needs for recognition, autonomy, peace, acknowledgement and efficiency, can we not?

 

The essential shift involves directing our attention toward the human being before us and our shared values, rather than becoming antagonized by their thoughts, beliefs, choices, and judgments. 

This constitutes a foundational step of building understanding in the midst of disagreement: seeing each other’s humanity !

 

If you’re curious to learn more or test this dialogue model — such a disruptive approach for transforming conflict by bridging divides and connecting parties for truly sustainable outcomes:


➡️ Schedule an appointment to talk about how this approach can serve you!

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